Red Apple

There are going to be held three advertising festivals (public service advertising, interactive advertising and advertising in traditional media) in the International Trade Centre on September 20-22 in 2010.

20th of September – 10th Moscow Festival of Public Service Advertising

Attention! All the “Public Service Advertising” nominations of Moscow International Advertising Festival Red Apple are moved to the competitive programme of Moscow Festival of Public Service Advertising.

Works, which the competitions of Moscow Festival of Public Service Advertising deal with, are divided into two categories: implemented projects and concepts of the project. In case of winning the works from the category “implemented projects” will participate in the rating of RACA (Russian Association of Communications Agencies).

Two themes are offered for unimplemented projects: “The future of Moscow depends on you” and “Healthy Russia” (under the patronage of Ministry of Health Care and Social Development of the Russian Federation).

There also will be “The Fair of Vacancies” on September 20. It is organized by the Committee for vocational education of RACA and aimed at formation and development of the interactive system between agencies and senior students of higher educational institutions who want to undertake an internship in advertising agencies. The festival will be concluded with the charity musical marathon – AdBand.

The organizers of the festival are Moscow International Advertising and Marketing Festival Red Apple (www.festival.ru) and The Interactive Advertising Bureau (IAB) (www.iab.net).

MIXX Conference www.mixx-expo.com and MIXX Awards www.mixx-awards.com are a major international conference and an interactive advertising awards competition which are held under the aegis of the International Association IAB in a great number of countries. This year Russia will join those countries which have already participated in this event. In case of winning in the competition RedApple/MIXX Awards Russian companies will have an opportunity to present their projects at the competition MIXX Europe Awards 2011. Among famous Russian media company leaders, interactive advertising agencies and advertising companies highly acclaimed European thought leaders will be invited as speakers at Red Apple MIXX Conference and as judges at the competition RedApple/MIXX Awards. There are 20 nominations in the competition. Not only traditional criteria such as creativity and technical skills will be judged but also effectiveness of the proposed solution and the result.

The programme of the festival will not consist only of the competition RedApple/MIXX Awards and the conference MIXX Conference. Several scientific events are scheduled by the organizers of the interactive advertising festival and by Association of Interactive Russian Agencies (AIA).

22nd of September – 20th Moscow International Advertising and Marketing Festival Red Apple

Among 12 traditional competitions there are some new ones:

“Healthy Russia”

It is organized under the patronage of Ministry of Health Care and Social Development of the Russian Federation. Only implemented projects which popularize healthy life-style are allowed to participate in the competition. Works should be of following nominations: television and film advertising; print and outdoor advertising (posters, billboards); advertising photography.

“For People” award

The award will be given to the company that broaches socially significant subjects in its commercial advertising, and to the agency – the developer of the advertising.

The organizing committee of Moscow International Advertising and Marketing Festival Red Apple announces new nominations in the competition “Mediaproject”:

• The best use of television/cinema

• The best use of print media

• The best use of outdoor advertising

• The best use of radio

• The best use of combined media

Everybody who uses media with an advertising purpose (advertising agencies, advertisers, media agencies etc.) is able to participate in the competition. All the media solutions have to be implemented from August 2009.

Now there are three nominations in the competition “Young creators”: poster, video commercial and internet.

The competition “Advertising photography” returned to the programme.

Entries are admitted according two rules: a readymade advert (with a design and logotypes) and a photograph with product or service advertising.

Those authors for whom photography is one of the sources of income, participants of nonstudent exhibitions and those who class themselves as professionals are invited to go in for the competition.

There also will be an exhibition “Advertising city” besides the competitive and scientific programmes in the International Trade Centre. Companies which have a long development history of their brands and which are eager to share their long experience in marketing are allowed to participate in the exhibition.

The organizing committee promises that all the participants and guests of the festival will be in a cheerful mood. For the first time a competition “Advertising parody” will be held at the anniversary festival. In this competition works which parody some product or service in a good manner will be nominated. In “Advertising city” cinemas there will be organized demonstrations of reel collections which were made during last twenty years taken from the archives.

More information about the festivals:

www.festival.ru – 20th Moscow International Advertising and Marketing Festival Red Apple
www.festival.ru/ru/digital-red-apple-mixx-awards/MIXX-awards/ - Interactive Advertising Festival Red Apple MIXX
www.mfsr.ru – 10th Moscow Festival of Public Service Advertising
Joint Directorate of advertising festivals:
Telephone number: (495) 783 65 39