Enjoy the ABC Show 2010!

The Advertising Best Collection is now ready to show the latest and the most awarded commercials in the industry as well as the 2010 winner adverts of the most prestigious Awards in the world.

The Advertising Best Collection 2010 is introduced by the president of the One Club, Kevin Swanepoel. In his message to the audience of the Show, Kevin says that the Russian advertising industry is an emerging market with a very inspiring future and he welcomes everyone to watch the great commercials from across the world.

The brief review of the Collection:

• The Show is opened up with the Cadbury’s Dairy Milk ‘Eye Brows Dance’ commercial, which let the director, Tom Kuntz, win the DGA Award;
• The Phillips ‘Carousel’ commercial won the Grand Prix on Cannes Lions 2009 and the BTAA Gold Award;
• The Super Bowl 2010 Doritos commercials which attracted the all-time audience over the history of the Super Bowl;
• Epic ‘Believe’ commercial for the Halo 3 won the Grand Prix on Euro Effies 2009 as the most effective campaign;
• Volkswagen Golf commercial with the participation of the ingenious bicyclist Danny McAskill whose talent astonished millions of the Internet users;
• T-Mobile flash mob commercials that were highly appreciated by the Cannes Lions, One Show, Clio Awards and other Awards jury;
• And other entertaining and inspiring masterpieces of advertising industry which were selected by the most respected and honorable ad experts.

The block of viral ads, the brand new tendency in the Internet advertising, also becomes one of the brightest parts of the Show and includes the Evian ‘Roller-skating Babies’ commercial that has gained more than 50 million views and this rate has become the highest over the history of on-line video.

Apart from the video commercials, the ABC Show also demonstrates ads in the ‘Print’ category:

• The overwhelming series of ‘Trillion Dollar’ prints for the Zimbabwean newspaper;
• Neat but ingenious series of ‘Two Worlds’ print commercials for Jeep;
• Funny prints for Alka-Seltzer created by CLM BBDO Boulogne-Billancourt.