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From 25 to 30 October in the cities of Krasnoyarsk and Khakassia was held the week of advertising. As a part of this huge show was displayed the Panorama of Creative Social Advertising «RU ...?». The residents of Abakan, Achinsk Divnogorsk, Yeniseisk, Zelenogorsk, Ilan, Kansk Lesosibirsk, Minusinsk Sayanogorsk, Sosnovoborsk got a unique opportunity to see the best examples of social advertisement.
The final stageof the week of advertising became the central demonstration on October 30 in the Cinema House in the City of Krasnoyarsk. In addition to videos in the foyer of the House of Cinema was organized an exhibition of prints for the audience of Creative panorama of social advertising «RU ...?», which, as well as the collection of videos, demonstrated extraordinary creative solutions to social advertising.
The project «RU ...?» gathered full audience at the Cinema House – all
people wishing to attend the event but the tickets were not enough. One
can say with certainty about the success, relevance and effectiveness of
Panoramas «RU ...?» - applause in the hall did not cease throughout the
entire panorama and interest in and admiration for the ideas published
works were genuine.
We express our gratitude to all partners in the cities of Krasnoyarsk
and Khakassia for active participation in the Week of social advertising
and the high level of impressions of Creative panorama of social
advertising «RU ...?»!
Partners’ reference
THE CHIEF DEPARTMENT OF CULTURE TO THE GOVERNMENT OF KRASNOYARSK CITY
MUNICIPAL AUTONOMOUS INSTITUTION “CINEMA HOUSE”
25 October, 2010
THE REFERENCE ON THE DEMONSTRATION
“SOCIAL ADVERTISEMENT”
The realization of this event seem to us especially important. It was
unexpected to see the hall filled with young people. The youngsters
reacted very lively during the demonstration, being able to understand
all the details and pinpricks of social advertisement. Most of the
trailers were based on the bright contrast, ironical form and serious
content; they reflect very bravely the aspects which are usually hidden
in different problems. We were glad to realize that almost all trailers
collected from different parts of the world are made as autonomous movie
shorts with an intriguing plot. In this sense the format of the social
advertisement is broadening, and this event becomes a true movie short
festival, which attracts not only the specialists in advertising.
It is very significant that features of simple propaganda had
disappeared; ecological themes, healthy lifestyle, traffic safety are
being introduced very seriously and expressed very easily. We were
pleased to see that most of the trailers were in advanced the
specialist’s explanation. It would be significant for us to make the
debates with young people after the show.
We express our gratitude to the designated representative of ABC Show
in Russia, Mr. Ivan Churilin and hope for further cooperation.
Best regards, the staff of Cinema House.
Best regards,
N. G. Khocherashvili
executive director of municipal institution of culture “Cinema house”
Information portal "Sib-Info EXPO", Abakan – No indifferent left!
As part of the exhibition "Advertising. Media. Printing" was held the
demonstration "Creative Panorama of Social Advertising «RU
...?», which was attended by over 200 people. It is safe to say that it
is very strong, vivid, emotionally, socially oriented projects. Video
screening caused a storm of emotions - from laughter to tears, and left
nobody indifferent.
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