Almost 200 advertising awards are held yearly

Almost 200 advertising awards are held yearly. It is quite difficult to imagine the number of commercials that is presented at the festivals and awards.

All the commercials go through “the three- stage filtration system. A great number of commercials take part in festivals and awards, a competent jury choose the winners and the rating systems such as Gunn Report and The Big Won sum up the results and choose the best one. Only after that commercial is synchronized for Russian audience and takes its place in the collection.

The ABC Show history began in 2002. At the start the show was held only in Krasnoyarsk. Nowadays ABC Collection has been shown in more than 50 cities in Russia and CIS. ABC Show takes commercials from different categories, but at festival “Idea” Ivan Churilin decided to present public service.

Public service is a special genre. It is not just a moral teaching and propaganda of a healthy life style, it is really breathtaking. You will watch 58 commercials and we will see whether you go out or stay and enjoy the show.

Each commercial is a little film. With its own history. Dramaturgy. Heroes. They are all different: funny and unexpected, touching and sad, but all together they present a great picture of various problems and defects of modern society.