ABC Show in Ussuriysk - Advertising without a break in the film

"Every movie - is a mini-movie. Moreover, the movie made by a marvelous director !...»
"You cannot see that on TV! I am very happy! ... It is very cool, fun and original! Everything is just SUPER !...»
"Unfortunately, they don’t show such kind of advertising in Russia..."
(Reviews from the audience after watching the world's best collections of advertising by ABC Show)

Advertising without a break in the film. View 150 commercials per hour and a half and never complain. April 1, Ussuriysk was showing the world's best collections of advertising ABC Show. Visit it could more than 500 spectators. The organizers made TV "Telemiks."
The audience in Ussuriysk still do not understand all that happiness, which had fallen on their heads.  they had time to look recent examples of global advertising only in Moscow. The presentation took place March 17 in before the best Russian advertising agencies. In Ussuriysk it  is not just a demonstration of videos, this is – the first of its kind secular party.

Yana Popova, director of the SEC "Telemiks": "The collection has a humorous tone, the whole program is based on the fact that the people who came here, could  relax and laugh."
Still stage is empty. Well-known Ussuriysk companies are preparing their presentation places in the lobby of the Youth Center "Horizon". The program includes wine tasting, confectionery chain store system of "Sputnik", drinks from "Oron" company, pizza from "Villa Pizza", sausage from meat-packing plant "Lesozavodsk."

At half-past nine in the evening the long awaited words finally sound: Let’s start. The first audiences did not hide the truth: came early for the promised gifts. 200 people became the owners of souvenir flash cards and watches
.
Duet "Mama Africa". Living in the hot African country of Congo came to Russia for the sake of career. In Vladivostok, black students get the profession of journalists. This is for the business. As for the soul and for tickets across the continent on holiday they earn from making music. The question: where did they learn to play drums, resentfully answered: "When do we learn to play and sing? We are Africans. I hope the issue is clear. From childhood such talent comes!"

And the visitors also discover unexpected talents. Some for the sake of half-meter of chocolate bear began to write poetry: "Satellite", "Sputnik", "Sputnik plus" I'm not afraid of calories! "
No one was afraid of calories in the evening, or even at night. Employees from "Oron" company went twice to the office to get drinks for quickly emptying tables.

Between the demonstrations the audience participated in competitions. So "Pink Panther" diamond ring was presented right to the first girl that it suited. An laptop and a vacuum cleaner found their winners. Of course,Ussuriysk audience did not need to remind of tastings.

The cost of producing a promotional film criticism is estimated at 100 thousand pounds. However, there are some advertisements, based, as experts say, on the idea. The plan should take the main place. And the budget is not important: you can make an advertisement that will impress everyone and make them think even in Ussuriysk.

Ivan Churilin, the organizer of the demonstration of collection world's best advertising ABC Show says: "Most people after the show discuss not only the videos they laughed at. They discuss those which generate the idea."
But still never large Russian agencies fall into the list of countries that produce the best global advertising.

The demontration by ABC Show in Ussuriysk was held for the first time. All tickets were sold out for a few days. By the way, the price was three times lower than in other cities.
Due to numerous requests of Ussuriysk audience who didn’t manage to buy tickets, TV "Telemiks" considering the option of showing "the world's best collections of advertising" the next year.

Source: telemiks.tv